Critically examine the claim that people are an organisation's most Essay

Critically examine the claim that people are an organisation's most valued asset. How this claim would be translated into prac - Essay Example Different approaches have been developed in the literature regarding the role of people within modern organizations. In accordance with a common view, people are the most valued asset of each organization. The specific issue is examined in this paper. Reference is made to the potential translation of the above statement in practice, especially regarding the development of organizational strategies. The research on the particular subject has revealed that people are, indeed, the most valued assets in modern organizations; however, their contribution in the development of the organizational practices is not always appreciated, an issue highlighted in the study of Lawler et al. (2008). The common statement that employees are key assets of an organization does not always reflect the actual thoughts of organizational leaders – a problem mostly related to the different perceptions of organizational leaders on the role of employees within organizations. The literature published in th e specific field is presented – followed by a critical analysis of the finding, at the level that such activity would help to understand the role of employees as part of the organization. 2. ... In the literature, additional perceptions on the role of people within organizations have been developed. In accordance with Sveiby (1997) the role of people within organizations could be explained as follows: the balance sheet of each organization has a series of invisible assets: ‘employee competence, internal structure and external structure’ (Sveiby 1997, p.10). It is made clear that employee competence refers to the ability of employees to develop the various organizational tasks, i.e. to respond to the organizational needs, no matter even if these needs are related to tangible or intangible assets (Sveiby 1997, p.10). The above explanation of the role of people within modern organizations is based on the perception that people are indispensable part of organizations, since no organization would exist and operate without the employees who manage its various activities. A similar approach of employees as assets is presented in the study of Storey (2009, p.140); in th e specific study emphasis is given on the role of employees as intangible assets of organizations. On the other hand, Holbeche (1998) notes that employees are a valuable asset of each organization; however, the specific asset is different from the other organizational assets at the level that it is extremely ‘volatile and easily damaged’ (Holbeche 1998, p.10); it is explained that the organization that has not secured the position of its employees is likely to face severe organizational failures. It is also mentioned that the organizational leaders are likely to develop different views on the value of employees in their organization. Moreover, if employees within the particular organization are highly motivated, then their value in the

Internet Entrepreneurship Assignment Example | Topics and Well Written Essays - 4000 words

Internet Entrepreneurship - Assignment Example This paper details the market opportunities for providing a safe social net work for customers who are young people. The developed website is named www.emuu.com and will be marketed in this name and style through the internet. This paper is structured to present the market opportunities, proposed business strategy covering the customer segmentation and value proposition for the customers. In addition the paper also presents a business and revenue model for the marketing of www.emuu.com and the design of the organisation and the issues that need to be considered while starting up the internet business. The success of marketing a social network depends on the selection of a proper social net work software to design the website and also on the provision of the right kind of service to the customers so that they stay longer with the site (Ron McNeil). The objective of the social net work is to help the customers build up large communities and groups over the time. The site should create more opportunities for the customers to stay longer with the website and create the right kind of customer loyalty which is an absolute necessity for successfully running a social networking web site. ... The objective of the social net work is to help the customers build up large communities and groups over the time. The site should create more opportunities for the customers to stay longer with the website and create the right kind of customer loyalty which is an absolute necessity for successfully running a social networking web site. In line with these observations, www.emuu.com is being promoted as social net work for younger people with the following aims and objectives. 2.1 Aims and Objectives of the Internet Marketing Website emuu.com The ultimate aim of the website is to create a safe social network for the young people which has a real value for the time and money the young people spend on the site. In order to achieve this aim the website has the following objectives: (1) Providing a number of educational games which have the effect of stimulating the minds of young customers; the games will not be the usual computer games but will have a good educational value and will contribute to the creation and development of analytical skills among the young children (2) Encouraging the communication between old friends and new ones who got acquainted through the internet; the site will act as the base for the development of a meaningful communication between the subscribers and the visitors to the website (3) Enhancing the importance of the internet safety by providing suitable safeguards in the form of encrypted user names and passwords so that the information supplied on the network is not being misused by fraudsters for illegitimate purposes 2.2 Product Offering The website proposes to offer the following products