BMW of Leadership and Management Essay Example | Topics and Well Written Essays - 5000 words

BMW of Leadership and Management - Essay ExampleThis report volition help the decision makers to evaluate the current and future positioning of the company under the companys current market analysis with respect to its strengths, weaknesses, opportunities, and threats. The reports also highlights the structure, conduct and per mouldance of the companys gentle resources and finally recommend the strategic steps that can be taken for further improvements relating to management, developing and carrying into action of organizational plan. ... At first, there were threesome companies named Rapp Motorenwerke, Bayerische Flugzeugwerke, and Fahrzeugfabrik. BMW group is the Germans largest automobile company. It came into being when these three companies amalgamated into a single automobile company established in 1917, almost 90 historic period back the business of the company started with the production of aircraft engines and now in the 21st century, it has expanded its business form the manufacturing of engines up to the complete vehicles. BMW group has the most famous and highly valued brands of the automobile industry named BMW, MINI, and Rolls-Royce. The offer quarter of BMW group is present in Munich, Bavaria Germany. The head quarter controls and manages the overall performance of the company in over 150 countries (Schlegelmilch, Lehbrink, & Osterroth, 2011, pg 45-54). Size and Ownership The ownership of the company is in the hands of three personnel department Stefan Quandt with 17.4% shares, Johanna Quandt with 16.7% shares and Susanne Klatten with 12.6% shares (Schlegelmilch, Lehbrink, & Osterroth, 2011, pg 56-67). Since its establishment, BMW group has focused on the excellence in engineering and it is the only reason that it has expanded its evolution and profit margin as compare with its other competitors. BMW group has almost 12 research and development centers all over the world in order to realize the market trends and create innovative automob iles as required by the consumers. The credit of all of its success goes to the R&D and consumer informed innovations as on average basis the company invests 2300 pounds on each car for research and development. In 2007, BMW group famously increased its sale up to 8%, Rolls-Royce by 26% and Mini by 18% (Schlegelmilch,